FAQ

WHAT DOES SQUIRE DO?

Squire’s main capabilities can be categorized into 3 disciplines: production, marketing & public relations:

  • Production: project organization, management, scoping, tracking & herding
  • Marketing: SWOT (Strengths-Weaknesses-Opportunities-Threats), branding, competitive analysis, market landscape, release/distribution strategy
  • PR: copywriting, direct outreach, events, contests

WHO RUNS SQUIRE?

Squire is run by Chris Dwyer.

In a previous life, he worked for branding agencies as a project manager & brand strategist for 4 years. Working on exhilarating branding & packaging projects for chocolates, sleep apnea devices & tampons wasn’t creatively fulfilling, so he pursued a freelance career in video games.

His first shipped game was Cloudberry Kingdom. He helped with the marketing, PR & production as the game released on Xbox 360, Playstation 3, Wii U and Steam simultaneously. After, he primarily worked for Midnight City, where he re-designed their website and lead critical internal & external marketing initiatives.

At the beginning of 2015, he started working with developers independently.

HOW CAN I CONTACT SQUIRE?

You can use any of the following methods to contact Squire to talk about your video game's needs...or just to say hi!
E-mail:chris@squire.co
Twitter:@junklatch